{"id":555,"date":"2022-11-11T14:37:28","date_gmt":"2022-11-11T14:37:28","guid":{"rendered":"https:\/\/swimlane.com\/?page_id=555"},"modified":"2026-07-17T07:49:42","modified_gmt":"2026-07-17T13:49:42","slug":"marca-2","status":"publish","type":"page","link":"https:\/\/swimlane.com\/es\/brand\/","title":{"rendered":"Marca"},"content":{"rendered":"<section class=\"bs-section bs-section-134ba10c0f6b973e9f1f96d79e3262232160f46e bs-section---default bs-section--common-banner-type-one bs-section--brand-banner\"><style>.bs-section.bs-section-134ba10c0f6b973e9f1f96d79e3262232160f46e{ background-color: #000743;} <\/style><div class=\"container\">\n<div class=\"bs-row row   bs-row---default\">\n<div class=\"bs-column col-sm-12 col-xl-8   bs-column-1234f9aebf6a401b613467a0b3c986d22a185bc9 bs-column---default\">\n<h1 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-swimlane-brand-guide\">Gu\u00eda de la marca Swimlane<\/h1>\n\n\n\n<p class=\"has-white-color has-text-color\">La marca Swimlane es m\u00e1s que un nombre, y el logotipo, m\u00e1s que una simple marca. Es un conjunto de valores y principios de dise\u00f1o que reflejan el esp\u00edritu de nuestra empresa. Su uso constante reforzar\u00e1 nuestra identidad y apoyar\u00e1 nuestra misi\u00f3n de brindar mayor seguridad a cualquier organizaci\u00f3n mediante una automatizaci\u00f3n de IA potente y confiable.<\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"bs-section bs-section-d52a97b503c7baf4ee8136644541cc020f92f50b bs-section---default bs-section--brand-guide\"><div class=\"container\">\n<div class=\"bs-row row   bs-row---default\">\n<div class=\"bs-column col-sm-12 col-md-2   bs-column-6276aa44ccda65c214631128f48f967215d8f689 bs-column---default bs-column--brand-left\">\n<div class=\"bs-div bs-div-7139b807ad05bd22aa259e6bba039fb1e12be63f bs-div---default\"><div class=\"bs-div__inner\">\n<p>Gu\u00eda de marca<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"menu-item\"><a href=\"#logo\">Logo<\/a><\/li>\n\n\n\n<li class=\"menu-item\"><a href=\"#color\">Color<\/a><\/li>\n\n\n\n<li class=\"menu-item\"><a href=\"#typeface\">Tipograf\u00eda<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12 col-md-10   bs-column-92bc681cfe4e4d82ff6d7d26a56b7b1f12de9445 bs-column---default bs-column--brand-right\">\n<section id=\"logo\" class=\"bs-section bs-section-0e2c223dae3f3cf8c630f79c71b53d1e2f63ccb8 bs-section---default\"><div class=\"container\">\n<div class=\"bs-row row   bs-row---default bs-row--brand-heading\">\n<div class=\"bs-column col-sm-12 col-md-0 col-lg-8   bs-column-f979d824d90fb16614d67e4875a65703fb9db87b bs-column---default\">\n<h2 class=\"wp-block-heading\" id=\"h-using-the-logo\">Usando el logotipo<\/h2>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12 col-md-0 col-lg-4   bs-column-062982f217bcdb44ef1e8742ad96154bd2619ee8 bs-column---default\">\n<span class=\"bs-pro-button bs-pro-button---default bs-pro-button--primary-with-arrow-alt bs-pro-button-p-btn-2dec78efc784e8ab41c3f001758fdc81ffe6076e\"><style>.bs-pro-button-p-btn-2dec78efc784e8ab41c3f001758fdc81ffe6076e .bs-pro-button__container {background-color: #abb8c3; color: #000000;}<\/style><a href=\"https:\/\/swimlane.com\/wp-content\/uploads\/swimlane-logo-pack.zip\" target=\"_blank\" class=\"bs-pro-button__container\" rel=\"noopener noreferrer\">Descargar paquete de logotipos<\/a><\/span>\n<\/div>\n<\/div>\n\n\n\n<div class=\"bs-row row   bs-row---default bs-row--brand-using-logo\">\n<div class=\"bs-column col-sm-12   bs-column-601afe1d46256d3b13b7ac6679644286e4c6669e bs-column---default\">\n<h3 class=\"wp-block-heading\" id=\"h-logo-types\">Tipos de logotipos<\/h3>\n\n\n\n<div class=\"bs-div bs-div-773aef0a3852274bc6b23f7985e05efd194e399e bs-div---default\"><div class=\"bs-div__inner\">\n<div class=\"bs-div bs-div-7139b807ad05bd22aa259e6bba039fb1e12be63f bs-div---default\"><div class=\"bs-div__inner\"><div class='media-elements bs-media-element---default enable'>    <div class='bs-common-image'>\n                            <figure class='figure justify-content-start d-flex'>\n                            <picture>\n                            \n                            <img src='https:\/\/swimlane.com\/wp-content\/uploads\/Inline-logos.jpg' class='img-fluid'   alt='Variantes del logotipo en l\u00ednea de Swimlane que representan la identidad visual principal de la plataforma de automatizaci\u00f3n de seguridad.' title=''  \/>\n                            <\/picture>\n                                \n                            <\/figure>\n                        <\/div><\/div>\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-620142ba-acfd-4c62-87fe-f51196f6b127\" href=\"https:\/\/swimlane.com\/wp-content\/uploads\/InlineLogos-1.zip\">Logotipos en l\u00ednea<\/a><a href=\"https:\/\/swimlane.com\/wp-content\/uploads\/InlineLogos-1.zip\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-620142ba-acfd-4c62-87fe-f51196f6b127\">Descargar<\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"bs-div bs-div-7139b807ad05bd22aa259e6bba039fb1e12be63f bs-div---default\"><div class=\"bs-div__inner\"><div class='media-elements bs-media-element---default enable'>    <div class='bs-common-image'>\n                            <figure class='figure justify-content-start d-flex'>\n                            <picture>\n                            \n                            <img src='https:\/\/swimlane.com\/wp-content\/uploads\/Stacked-logos.png' class='img-fluid'   alt='Variantes del logotipo apiladas de Swimlane que representan la identidad visual principal de la plataforma de automatizaci\u00f3n de seguridad.' title=''  \/>\n                            <\/picture>\n                                \n                            <\/figure>\n                        <\/div><\/div>\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-5ec625c9-3ebe-4d6a-bc4e-5879945fc9e7\" href=\"https:\/\/swimlane.com\/wp-content\/uploads\/StackedLogos.zip\">Logotipos apilados<\/a><a href=\"https:\/\/swimlane.com\/wp-content\/uploads\/StackedLogos.zip\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-5ec625c9-3ebe-4d6a-bc4e-5879945fc9e7\">Descargar<\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"bs-div bs-div-7139b807ad05bd22aa259e6bba039fb1e12be63f bs-div---default\"><div class=\"bs-div__inner\"><div class='media-elements bs-media-element---default enable'>    <div class='bs-common-image'>\n                            <figure class='figure justify-content-start d-flex'>\n                            <picture>\n                            \n                            <img src='https:\/\/swimlane.com\/wp-content\/uploads\/SwimlaneTurbineLogos.png' class='img-fluid'   alt='Colecci\u00f3n de logotipos de Swimlane Turbine que representan la entidad del producto para la plataforma de automatizaci\u00f3n de seguridad de bajo c\u00f3digo.' title=''  \/>\n                            <\/picture>\n                                \n                            <\/figure>\n                        <\/div><\/div>\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-d3c91493-a4b1-413e-9120-dabdacdcd89f\" href=\"https:\/\/swimlane.com\/wp-content\/uploads\/SwimlaneTurbineLogos.zip\">Logotipos de turbinas Swimlane<\/a><a href=\"https:\/\/swimlane.com\/wp-content\/uploads\/SwimlaneTurbineLogos.zip\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-d3c91493-a4b1-413e-9120-dabdacdcd89f\">Descargar<\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"bs-row row   bs-row---default bs-row--brand-logo-does\">\n<div class=\"bs-column col-sm-12   bs-column-601afe1d46256d3b13b7ac6679644286e4c6669e bs-column---default\">\n<div class=\"bs-div bs-div-1ee786b2c821b5e2b7c3035cddb21b6f8c563285 bs-div---default bs-div--blurb\"><style><\/style><div class=\"bs-div__inner\">\n<h3 class=\"wp-block-heading\" id=\"h-logo-do-s\">Qu\u00e9 hacer con los logotipos<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deje suficiente espacio alrededor de los recursos de la marca Swimlane para que se vean claros y despejados. \u00daselos siempre en un tama\u00f1o legible.<\/li>\n\n\n\n<li>Utilice el logotipo de Swimlane \u00fanicamente sobre un fondo blanco u oscuro. Nunca utilice gris claro ni ning\u00fan otro color brillante de nuestra paleta de colores.<\/li>\n\n\n\n<li>Utilice la versi\u00f3n en l\u00ednea del logotipo en la mayor\u00eda de las situaciones. La versi\u00f3n apilada puede usarse cuando el logotipo es el elemento principal, generalmente sin mensajes adicionales o cuando estos se encuentran distanciados del logotipo.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"bs-row row   bs-row---default bs-row--brand-logo-does-not\">\n<div class=\"bs-column col-sm-12   bs-column-601afe1d46256d3b13b7ac6679644286e4c6669e bs-column---default\">\n<h3 class=\"wp-block-heading\" id=\"h-logo-don-ts\">Lo que no se debe hacer con los logotipos<\/h3>\n\n\n\n<p>No altere el logotipo. Evite los siguientes errores comunes.<\/p>\n\n\n\n<div class=\"bs-row row   bs-row---default\">\n<div class=\"bs-column col-sm-12 col-lg-3 col-md-6   bs-column-7560ddd35f28188ace506f73205e78dacbf653a0 bs-column---default\"><div class='media-elements bs-media-element---default enable'>    <div class='bs-common-image'>\n                            <figure class='figure justify-content-start d-flex'>\n                            <picture>\n                            \n                            <img src='https:\/\/swimlane.com\/wp-content\/uploads\/Do-not-stretch.jpg' class='img-fluid'   alt='Gr\u00e1fico de integridad del logotipo que representa la prohibici\u00f3n de estirar o distorsionar el s\u00edmbolo de la marca.' title=''  \/>\n                            <\/picture>\n                                \n                            <\/figure>\n                        <\/div><\/div>\n\n\n<p>No estirar<\/p>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12 col-lg-3 col-md-6   bs-column-7560ddd35f28188ace506f73205e78dacbf653a0 bs-column---default\"><div class='media-elements bs-media-element---default enable'>    <div class='bs-common-image'>\n                            <figure class='figure justify-content-start d-flex'>\n                            <picture>\n                            \n                            <img src='https:\/\/swimlane.com\/wp-content\/uploads\/Do-not-scale-mark-or-word-independently.png' class='img-fluid'   alt='Directriz de marca que representa el requisito de escalar la marca del logotipo y la marca denominativa proporcionalmente para lograr un equilibrio visual.' title=''  \/>\n                            <\/picture>\n                                \n                            <\/figure>\n                        <\/div><\/div>\n\n\n<p>No escale la marca o la palabra de forma independiente<\/p>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12 col-lg-3 col-md-6   bs-column-7560ddd35f28188ace506f73205e78dacbf653a0 bs-column---default\"><div class='media-elements bs-media-element---default enable'>    <div class='bs-common-image'>\n                            <figure class='figure justify-content-start d-flex'>\n                            <picture>\n                            \n                            <img src='https:\/\/swimlane.com\/wp-content\/uploads\/Do-not-outline.png' class='img-fluid'   alt='Gr\u00e1fico de restricci\u00f3n de marca que representa la prohibici\u00f3n de delinear el logotipo para preservar su silueta distintiva.' title=''  \/>\n                            <\/picture>\n                                \n                            <\/figure>\n                        <\/div><\/div>\n\n\n<p>No delinear<\/p>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12 col-lg-3 col-md-6   bs-column-7560ddd35f28188ace506f73205e78dacbf653a0 bs-column---default\"><div class='media-elements bs-media-element---default enable'>    <div class='bs-common-image'>\n                            <figure class='figure justify-content-start d-flex'>\n                            <picture>\n                            \n                            <img src='https:\/\/swimlane.com\/wp-content\/uploads\/Do-not-add-any-sort-of-effect-such-as-a-glow-or-drop-shadow.png' class='img-fluid'   alt='Directriz del logotipo que representa la prohibici\u00f3n de efectos como brillos o sombras para mantener la claridad profesional.' title=''  \/>\n                            <\/picture>\n                                \n                            <\/figure>\n                        <\/div><\/div>\n\n\n<p>No agregue ning\u00fan tipo de efecto como brillo o sombra paralela.<\/p>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12 col-lg-3 col-md-6   bs-column-7560ddd35f28188ace506f73205e78dacbf653a0 bs-column---default\"><div class='media-elements bs-media-element---default enable'>    <div class='bs-common-image'>\n                            <figure class='figure justify-content-start d-flex'>\n                            <picture>\n                            \n                            <img src='https:\/\/swimlane.com\/wp-content\/uploads\/Do-not-use-any-color-besides-the-primary-brand-colors.png' class='img-fluid'   alt='Gr\u00e1fico de gu\u00eda de marca que representa el uso correcto de los colores primarios de la marca para lograr la coherencia de la identidad visual.' title=''  \/>\n                            <\/picture>\n                                \n                            <\/figure>\n                        <\/div><\/div>\n\n\n<p>No utilice ning\u00fan color adem\u00e1s de los colores principales de la marca.<\/p>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12 col-lg-3 col-md-6   bs-column-7560ddd35f28188ace506f73205e78dacbf653a0 bs-column---default\"><div class='media-elements bs-media-element---default enable'>    <div class='bs-common-image'>\n                            <figure class='figure justify-content-start d-flex'>\n                            <picture>\n                            \n                            <img src='https:\/\/swimlane.com\/wp-content\/uploads\/Do-not-position-on-an-angle.png' class='img-fluid'   alt='Gr\u00e1fico de gu\u00eda de marca que representa la prohibici\u00f3n de rotar o inclinar el logotipo para mantener la autoridad visual.' title=''  \/>\n                            <\/picture>\n                                \n                            <\/figure>\n                        <\/div><\/div>\n\n\n<p>No lo coloque en \u00e1ngulo<\/p>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12 col-lg-3 col-md-6   bs-column-7560ddd35f28188ace506f73205e78dacbf653a0 bs-column---default\"><div class='media-elements bs-media-element---default enable'>    <div class='bs-common-image'>\n                            <figure class='figure justify-content-start d-flex'>\n                            <picture>\n                            \n                            <img src='https:\/\/swimlane.com\/wp-content\/uploads\/Do-not-apply-patterns.png' class='img-fluid'   alt='Gr\u00e1fico de restricci\u00f3n de marca que representa la prohibici\u00f3n de patrones en los logotipos para mantener la autoridad de la marca.' title=''  \/>\n                            <\/picture>\n                                \n                            <\/figure>\n                        <\/div><\/div>\n\n\n<p>No aplicar patrones<\/p>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12 col-lg-3 col-md-6   bs-column-7560ddd35f28188ace506f73205e78dacbf653a0 bs-column---default\"><div class='media-elements bs-media-element---default enable'>    <div class='bs-common-image'>\n                            <figure class='figure justify-content-start d-flex'>\n                            <picture>\n                            \n                            <img src='https:\/\/swimlane.com\/wp-content\/uploads\/Do-not-use-the-logo-mark-as-pure-white.png' class='img-fluid'   alt='Gr\u00e1fico de restricci\u00f3n de marca que representa la aplicaci\u00f3n correcta del color para la marca del logotipo para garantizar la integridad de la marca.' title=''  \/>\n                            <\/picture>\n                                \n                            <\/figure>\n                        <\/div><\/div>\n\n\n<p>No utilice la marca del logotipo en blanco puro.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"bs-row row   bs-row---default bs-row--brand-logo-does\">\n<div class=\"bs-column col-sm-12   bs-column-601afe1d46256d3b13b7ac6679644286e4c6669e bs-column---default\">\n<div class=\"bs-div bs-div-8212bb8b16e0700bf5f3dcc166e3429b83c4eeed bs-div---default bs-div--blurb\"><style><\/style><div class=\"bs-div__inner\">\n<ul class=\"wp-block-list\">\n<li>No combine el nombre ni los logotipos de Swimlane, ni ninguna parte de ellos, con ning\u00fan otro logotipo, nombre de empresa, marca o t\u00e9rmino. No edite, modifique, distorsione, gire ni cambie el color de los logotipos de ninguna manera.<\/li>\n\n\n\n<li>No utilice la marca &quot;S&quot; \u00fanicamente; el logotipo siempre debe aparecer como marca y logotipo. La \u00fanica excepci\u00f3n es un patr\u00f3n sutil o un fondo, pero su uso no debe interferir con el mensaje principal ni eclipsar el resto del dise\u00f1o.<\/li>\n\n\n\n<li>No utilice logotipos a todo color en las fotograf\u00edas, a menos que el logotipo se encuentre en un \u00e1rea oscura o blanca de la imagen.<\/li>\n\n\n\n<li>No utilice el logotipo sin la &quot;S&quot;. El logotipo siempre debe aparecer con ambos elementos.<\/li>\n\n\n\n<li>No coloque el logotipo sobre un fondo estampado ni agregue ning\u00fan tipo de efecto como brillo o sombra.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"bs-row row   bs-row---default bs-row--brand-provide-clearance\">\n<div class=\"bs-column col-sm-12 col-md-0 col-lg-4   bs-column-062982f217bcdb44ef1e8742ad96154bd2619ee8 bs-column---default\">\n<h3 class=\"wp-block-heading\" id=\"h-provide-clearance\">Proporcionar autorizaci\u00f3n<\/h3>\n\n\n\n<p>Proporciona suficiente espacio alrededor de los activos de la marca Swimlane para que sean claros y ordenados. Siempre usa activos de marca en un tama\u00f1o legible.<\/p>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12  col-lg-8 col-md-0   bs-column-4ecfbfa96f12d735b90c73b46bd09d22f6540ced bs-column---default\"><div class='media-elements bs-media-element---default enable'>    <div class='bs-common-image'>\n                            <figure class='figure justify-content-start d-flex'>\n                            <picture>\n                            \n                            <img src='https:\/\/swimlane.com\/wp-content\/uploads\/Provide-Clearance.png' class='img-fluid'   alt='Gu\u00eda de espaciado del logotipo que representa el espacio libre necesario para la integridad de la marca y la autoridad visual.' title=''  \/>\n                            <\/picture>\n                                \n                            <\/figure>\n                        <\/div><\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"color\" class=\"bs-section bs-section-306c978086e9cae7b6cfc891cd6f97e6a244a1a8 bs-section---default\"><div class=\"container\">\n<div class=\"bs-row row   bs-row---default bs-row--brand-color-specification\">\n<div class=\"bs-column col-sm-12   bs-column-601afe1d46256d3b13b7ac6679644286e4c6669e bs-column---default\">\n<h2 class=\"wp-block-heading\" id=\"h-color-specification\">Especificaci\u00f3n de color<\/h2>\n\n\n\n<p>A continuaci\u00f3n se muestra la paleta de colores oficial de Swimlane. Evite desviarse de este conjunto b\u00e1sico de colores. La paleta de colores de la marca debe usarse de forma que transmita una sensaci\u00f3n de vitalidad, manteniendo el equilibrio entre la luz y la oscuridad. Generalmente, se debe usar el color medianoche o el blanco en fondos y fondos, con colores m\u00e1s brillantes que contrasten para generar inter\u00e9s visual. Lochmara y Azure tambi\u00e9n pueden usarse en fondos, cuando sea apropiado y no entre en conflicto con otros elementos o mensajes de la marca.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"bs-row row   bs-row---default bs-row--brand-color-palette\">\n<div class=\"bs-column col-sm-12   bs-column-601afe1d46256d3b13b7ac6679644286e4c6669e bs-column---default\">\n<h3 class=\"wp-block-heading\" id=\"h-color-palette-hover-to-copy-the-hex-values\">Paleta de colores <small>(Pase el cursor para copiar los valores hexadecimales)<small><\/small><\/small><\/h3>\n\n\n\n<div class=\"bs-row row   bs-row---default\">\n<div class=\"bs-column col-sm-12  col-md-6 col-lg-0   bs-column-e64f7b0d772f435edb4ee71447641ddd963af9dd bs-column---default bs-column--color-palette\"><style><\/style>\n<div class=\"bs-div bs-div-1cc03e850499632d208a18d7bc283802de927c1d bs-div---default\"><style>.bs-div.bs-div-1cc03e850499632d208a18d7bc283802de927c1d{ background-color: #007aff;} <\/style><div class=\"bs-div__inner\">\n<p class=\"hex-color-code\">#007AFF<\/p>\n\n\n\n<p><strong>RGB<\/strong><br>0,122,255<\/p>\n\n\n\n<p><strong>CMYK<\/strong><br>100,52,0,0<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12  col-md-6 col-lg-0   bs-column-e64f7b0d772f435edb4ee71447641ddd963af9dd bs-column---default bs-column--color-palette\"><style><\/style>\n<div class=\"bs-div bs-div-2ea48421a01bca8f46c32bde296ea778442edcf9 bs-div---default\"><style>.bs-div.bs-div-2ea48421a01bca8f46c32bde296ea778442edcf9{ background-color: #000743;} <\/style><div class=\"bs-div__inner\">\n<p class=\"hex-color-code\">#000743<\/p>\n\n\n\n<p><strong>RGB<\/strong><br>0,7,67<\/p>\n\n\n\n<p><strong>CMYK<\/strong> <br>100,90,0,74<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12  col-md-6 col-lg-3   bs-column-a9301adee007fcf3c7da3ce8b73d68454b665aea bs-column---default bs-column--color-palette\"><style><\/style>\n<div class=\"bs-div bs-div-30e71829e6c16efad1e2e7f692cebf8b15979bfb bs-div---default\"><style>.bs-div.bs-div-30e71829e6c16efad1e2e7f692cebf8b15979bfb{ background-color: #ff3366;} <\/style><div class=\"bs-div__inner\">\n<p class=\"hex-color-code\">#FF3366<\/p>\n\n\n\n<p><strong>RGB<\/strong> <br>255,51,102<\/p>\n\n\n\n<p><strong>CMYK<\/strong> <br>0,80,60,0<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12  col-md-6 col-lg-3   bs-column-a9301adee007fcf3c7da3ce8b73d68454b665aea bs-column---default bs-column--color-palette\"><style><\/style>\n<div class=\"bs-div bs-div-eea29e427c45aec2962ca43b7ea93d66dd686f6b bs-div---default\"><style>.bs-div.bs-div-eea29e427c45aec2962ca43b7ea93d66dd686f6b{ background-color: #0fb0f4;} <\/style><div class=\"bs-div__inner\">\n<p class=\"hex-color-code\">#0FB0F4<\/p>\n\n\n\n<p><strong>RGB<\/strong> <br>15,176,244<\/p>\n\n\n\n<p><strong>CMYK<\/strong> <br>94,28,0,4<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12  col-md-6 col-lg-3   bs-column-a9301adee007fcf3c7da3ce8b73d68454b665aea bs-column---default bs-column--color-palette\"><style><\/style>\n<div class=\"bs-div bs-div-56942ccfe13258b499380e7b115d2dee18aee919 bs-div---default\"><style>.bs-div.bs-div-56942ccfe13258b499380e7b115d2dee18aee919{ background-color: #39cccc;} <\/style><div class=\"bs-div__inner\">\n<p class=\"hex-color-code\">#39CCCC<\/p>\n\n\n\n<p><strong>RGB<\/strong> <br>57,204,204<\/p>\n\n\n\n<p><strong>CMYK<\/strong> <br>72,0,0,20<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12  col-md-6 col-lg-3   bs-column-a9301adee007fcf3c7da3ce8b73d68454b665aea bs-column---default bs-column--color-palette\"><style><\/style>\n<div class=\"bs-div bs-div-e859eeda8d10d3f7cfd2c38f0a4f89a5d2edc71d bs-div---default\"><style>.bs-div.bs-div-e859eeda8d10d3f7cfd2c38f0a4f89a5d2edc71d{ background-color: #131724;} <\/style><div class=\"bs-div__inner\">\n<p class=\"hex-color-code\">#131724<\/p>\n\n\n\n<p><strong>RGB<\/strong> <br>19,23,36<\/p>\n\n\n\n<p><strong>CMYK<\/strong> <br>47,36,0,86<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12  col-md-6 col-lg-3   bs-column-a9301adee007fcf3c7da3ce8b73d68454b665aea bs-column---default bs-column--color-palette\"><style><\/style>\n<div class=\"bs-div bs-div-a3d26a05386f8fd5581ebe7dd3a69131329c6b1d bs-div---default\"><style>.bs-div.bs-div-a3d26a05386f8fd5581ebe7dd3a69131329c6b1d{ background-color: #646f79;} <\/style><div class=\"bs-div__inner\">\n<p class=\"hex-color-code\">#646F79<\/p>\n\n\n\n<p><strong>RGB<\/strong> <br>100,111,121<\/p>\n\n\n\n<p><strong>CMYK<\/strong> <br>17,8,0,53<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12  col-lg-3 col-md-6   bs-column-9da59465d3495be15a111b0d430d5f287fc4f2d4 bs-column---default bs-column--color-palette\"><style><\/style>\n<div class=\"bs-div bs-div-6e91df85f707d723e38795b7d85254abf2dbb29b bs-div---default\"><style>.bs-div.bs-div-6e91df85f707d723e38795b7d85254abf2dbb29b{ background-color: #c6d1db;} <\/style><div class=\"bs-div__inner\">\n<p class=\"hex-color-code text-black\">#C6D1DB<\/p>\n\n\n\n<p class=\"text-black\"><strong>RGB<\/strong> <br>198,209,219<\/p>\n\n\n\n<p class=\"text-black\"><strong>CMYK<\/strong> <br>10,5,0,14<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12  col-lg-3 col-md-6   bs-column-9da59465d3495be15a111b0d430d5f287fc4f2d4 bs-column---default bs-column--color-palette\"><style><\/style>\n<div class=\"bs-div bs-div-9ed880d6dfde4fd9c856b51f5782fc71fb67d376 bs-div---default\"><style>.bs-div.bs-div-9ed880d6dfde4fd9c856b51f5782fc71fb67d376{ background-color: #eef4fa;} <\/style><div class=\"bs-div__inner\">\n<p class=\"hex-color-code text-black\">#EEF4FA<\/p>\n\n\n\n<p class=\"text-black\"><strong>RGB<\/strong> <br>238,244,250<\/p>\n\n\n\n<p class=\"text-black\"><strong>CMYK<\/strong> <br>5,2,0,2<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12  col-lg-3 col-md-6   bs-column-9da59465d3495be15a111b0d430d5f287fc4f2d4 bs-column---default bs-column--color-palette\"><style><\/style>\n<div class=\"bs-div bs-div-f0b372634fdc9653f52009660ac1baeeaa45ea1e bs-div---default\"><style>.bs-div.bs-div-f0b372634fdc9653f52009660ac1baeeaa45ea1e{ background-color: #ffffff;} <\/style><div class=\"bs-div__inner\">\n<p class=\"hex-color-code text-black\">#FFFFFF<\/p>\n\n\n\n<p class=\"text-black\"><strong>RGB<\/strong> <br>255,255,255<\/p>\n\n\n\n<p class=\"text-black\"><strong>CMYK<\/strong> <br>0,0,0,0<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"bs-row row   bs-row---default bs-row--brand-color-palette bs-row--brand-gradients\">\n<div class=\"bs-column col-sm-12   bs-column-601afe1d46256d3b13b7ac6679644286e4c6669e bs-column---default\">\n<h3 class=\"wp-block-heading\" id=\"h-gradients-hover-to-copy-the-css-values\">Gradientes <small>(Pase el cursor para copiar los valores CSS)<\/small><\/h3>\n\n\n\n<div class=\"bs-row row   bs-row---default\">\n<div class=\"bs-column col-sm-12  col-md-6 col-lg-0   bs-column-e64f7b0d772f435edb4ee71447641ddd963af9dd bs-column---default bs-column--color-palette\"><style><\/style>\n<div class=\"bs-div bs-div-af39f0495b24c7609fc855054e6c994e5620ca24 bs-div---default\"><style>.bs-div.bs-div-af39f0495b24c7609fc855054e6c994e5620ca24 {background-image: url(https:\/\/swimlane.com\/wp-content\/uploads\/75-deg.png); background-position: center center;\n    background-size: cover;} <\/style><div class=\"bs-div__inner\">\n<p class=\"hex-color-code\"><strong>75 grados <br><\/strong>#FF3366 | #007AFF | <br>#39CCCC<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12  col-md-6 col-lg-0   bs-column-e64f7b0d772f435edb4ee71447641ddd963af9dd bs-column---default bs-column--color-palette\"><style><\/style>\n<div class=\"bs-div bs-div-0d8e6a2269538847d0ac7ada3369a7247c3347e3 bs-div---default\"><style>.bs-div.bs-div-0d8e6a2269538847d0ac7ada3369a7247c3347e3 {background-image: url(https:\/\/swimlane.com\/wp-content\/uploads\/95-deg.png); background-position: center center;\n    background-size: cover;} <\/style><div class=\"bs-div__inner\">\n<p class=\"hex-color-code\"><strong>95 grados<\/strong> <br>#000743 | #007AFF | <br>#0FB0F4 | #39CCCC<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12  col-lg-0 col-md-4   bs-column-d6667aacd37f0127eb4d34a69bbdae43152e2810 bs-column---default bs-column--color-palette\"><style><\/style>\n<div class=\"bs-div bs-div-4165ebad77cb0d80f10d39f34e936d1aab9fc161 bs-div---default\"><style>.bs-div.bs-div-4165ebad77cb0d80f10d39f34e936d1aab9fc161 {background-image: url(https:\/\/swimlane.com\/wp-content\/uploads\/radial.png); background-position: center center;\n    background-size: cover;} <\/style><div class=\"bs-div__inner\">\n<p class=\"hex-color-code\"><strong>RADIAL<\/strong> <br>#000A59 | #03139A | <br>#007AFF<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12  col-lg-0 col-md-4   bs-column-d6667aacd37f0127eb4d34a69bbdae43152e2810 bs-column---default bs-column--color-palette\"><style><\/style>\n<div class=\"bs-div bs-div-871302296a6ab19f663cd4c9a729accfd0a582f1 bs-div---default\"><style>.bs-div.bs-div-871302296a6ab19f663cd4c9a729accfd0a582f1 {background-image: url(https:\/\/swimlane.com\/wp-content\/uploads\/93-deg.png); background-position: center center;\n    background-size: cover;} <\/style><div class=\"bs-div__inner\">\n<p class=\"hex-color-code\"><strong>93 grados<\/strong> <br>#007AFF | #0FB0F4 |<br>#39CCCC<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12  col-lg-0 col-md-4   bs-column-d6667aacd37f0127eb4d34a69bbdae43152e2810 bs-column---default bs-column--color-palette\"><style><\/style>\n<div class=\"bs-div bs-div-4c50bb21993999cf52bde0b13177f9a66c5cb5d4 bs-div---default\"><style>.bs-div.bs-div-4c50bb21993999cf52bde0b13177f9a66c5cb5d4 {background-image: url(https:\/\/swimlane.com\/wp-content\/uploads\/linear.png); background-position: center center;\n    background-size: cover;} <\/style><div class=\"bs-div__inner\">\n<p class=\"hex-color-code\"><strong>LINEAL<\/strong> <br>#FF3366 | #007AFF |<br>#39CCCC<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"typeface\" class=\"bs-section bs-section-3930a76fe6fd498a5ced6693148edea98c52a634 bs-section---default\"><div class=\"container\">\n<div class=\"bs-row row   bs-row---default bs-row--brand-heading bs-row--brand-primary-typeface\">\n<div class=\"bs-column col-sm-12 col-md-0 col-lg-9   bs-column-7758e22108cc029c74e2516dfcb57aeada54ec0d bs-column---default\">\n<h2 class=\"wp-block-heading\" id=\"h-primary-typeface\">Tipograf\u00eda primaria<\/h2>\n\n\n\n<p>Para cualquier cosa que no est\u00e9 dentro de un producto, utilizamos la fuente de Google. <a href=\"https:\/\/fonts.google.com\/specimen\/DM+Sans\" target=\"_blank\" rel=\"noreferrer noopener\">DM Sans.<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12 col-md-0 col-lg-3   bs-column-c40da2b435ae4c4e7e013f12da067f98f328f10d bs-column---default\">\n<span class=\"bs-pro-button bs-pro-button---default bs-pro-button--primary-with-arrow-alt bs-pro-button-p-btn-56bc122ae0286e3d14f71ebfcf8f8134177f5aed\"><style>.bs-pro-button-p-btn-56bc122ae0286e3d14f71ebfcf8f8134177f5aed .bs-pro-button__container {background-color: #abb8c3; color: #000000;}<\/style><a href=\"https:\/\/fonts.google.com\/specimen\/DM+Sans\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"bs-pro-button__container\">Descargar fuente<\/a><\/span>\n<\/div>\n\n\n\n<div class=\"bs-column col-sm-12   bs-column-601afe1d46256d3b13b7ac6679644286e4c6669e bs-column---default\">\n<p>DM Sans<\/p>\n\n\n\n<p><strong>ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&amp;*()?+<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":48785,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"show_custom_date":false,"custom_date":"","featured":false,"featured_image":0,"learn_more_label":"","image_alt_text":"","learn_more_type":"","learn_more_link":[],"show_popup":false,"disable_iframe":false,"enable_lazy_loading":false,"learn_more_link_file":0,"event_date":false,"event_start_date":"","event_end_date":"","featured_page_list":[],"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"class_list":["post-555","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- 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