{"id":49669,"date":"2025-08-11T09:28:25","date_gmt":"2025-08-11T15:28:25","guid":{"rendered":"https:\/\/swimlane.com\/?post_type=sw_leadership&p=49669"},"modified":"2025-08-11T09:29:34","modified_gmt":"2025-08-11T15:29:34","slug":"katie-bykowski","status":"publish","type":"sw_leadership","link":"https:\/\/swimlane.com\/fr\/leadership\/katie-bykowski\/","title":{"rendered":"Katie Bykowski"},"content":{"rendered":"
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\n \n \n Portrait professionnel de Katie, repr\u00e9sentant son autorit\u00e9 technique et son leadership en mati\u00e8re d'automatisation de la s\u00e9curit\u00e9.\n <\/picture>\n \n <\/figure>\n <\/div><\/div>\n\n\n

Katie Bykowski<\/h3>\n\n\n\n

Vice-pr\u00e9sident du marketing produit<\/p>\n<\/div><\/div>\n\n\n\n

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\n \n \n Logo LinkedIn\u00a0: Le logo minimaliste blanc repr\u00e9sentant le r\u00e9seau professionnel mondial.\n <\/picture>\n \n <\/figure>\n <\/div> <\/div>\n <\/a>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n
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Katie Bykowski influence la perception du march\u00e9 et acc\u00e9l\u00e8re la croissance gr\u00e2ce \u00e0 des discours percutants ax\u00e9s sur le produit et le client. Forte de plus de dix ans d'exp\u00e9rience, elle a fait ses preuves dans le d\u00e9veloppement de marques, la cr\u00e9ation de nouvelles cat\u00e9gories de march\u00e9 et la stimulation de la croissance. Elle est titulaire d'un MBA en strat\u00e9gie de croissance de l'Universit\u00e9 de St. Thomas, au Minnesota.<\/p>\n\n\n\n

En tant que vice-pr\u00e9sidente du marketing produit chez Swimlane, Katie dirige une \u00e9quipe en charge des relations avec les analystes, de la veille concurrentielle, des relations publiques, du contenu, des partenariats, du plaidoyer et du marketing produit. Elle joue un r\u00f4le essentiel dans le lancement de produits, l'\u00e9laboration de strat\u00e9gies de contenu pour g\u00e9n\u00e9rer de la demande et la collaboration interfonctionnelle sur les \u00e9tudes de march\u00e9 et les initiatives de lancement. Parmi ses contributions chez Swimlane figurent les lancements r\u00e9ussis de Swimlane Turbine, de la gestion des r\u00e9ponses aux vuln\u00e9rabilit\u00e9s et de la pr\u00e9paration aux audits de conformit\u00e9, ce qui lui a valu d'\u00eatre nomm\u00e9e MVP des ventes en 2024 et laur\u00e9ate du prix Anchor en 2023.<\/p>\n\n\n\n

Avant de rejoindre Swimlane, Katie a acquis une pr\u00e9cieuse exp\u00e9rience au sein d'une agence de marketing de contenu, travaillant pour des clients majeurs tels qu'IBM et NetApp, avant d'int\u00e9grer l'\u00e9quipe interne de Code42. Chez Code42, elle a g\u00e9r\u00e9 des comit\u00e9s consultatifs de RSSI, des groupes d'utilisateurs, des \u00e9tudes de march\u00e9, ainsi que la strat\u00e9gie de portefeuille et de produits. Elle a notamment jou\u00e9 un r\u00f4le d\u00e9terminant dans la strat\u00e9gie de cr\u00e9ation de cat\u00e9gories de l'entreprise, contribuant \u00e0 la reconnaissance de la cat\u00e9gorie \u00ab\u00a0Gestion des risques internes\u00a0\u00bb par Gartner Peer Insights.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Katie fa\u00e7onne la perception du march\u00e9 et acc\u00e9l\u00e8re la croissance en racontant des histoires percutantes centr\u00e9es sur le produit et le client.<\/p>","protected":false},"featured_media":49670,"template":"","meta":{"_acf_changed":false,"show_custom_date":false,"custom_date":"","featured":false,"featured_image":0,"learn_more_label":"Learn More","image_alt_text":"","learn_more_type":"po_link","learn_more_link":[],"show_popup":false,"disable_iframe":false,"enable_lazy_loading":false,"learn_more_link_file":0,"event_date":false,"event_start_date":"","event_end_date":"","featured_page_list":[],"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false},"leadership-types":[238],"leadership-category":[],"class_list":["post-49669","sw_leadership","type-sw_leadership","status-publish","has-post-thumbnail","hentry","leadership-types-vp-product-marketing"],"acf":[],"yoast_head":"\nKatie Bykowski - 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