{"id":43766,"date":"2025-01-03T08:00:00","date_gmt":"2025-01-03T15:00:00","guid":{"rendered":"https:\/\/swimlane.com\/?post_type=sw_resource&#038;p=43766"},"modified":"2025-12-08T23:25:19","modified_gmt":"2025-12-09T06:25:19","slug":"%e3%82%b5%e3%82%a4%e3%83%90%e3%83%bc%e3%82%bb%e3%82%ad%e3%83%a5%e3%83%aa%e3%83%86%e3%82%a3%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8bai%ef%bc%9a2025%e5%b9%b4%e3%81%af%e3%80%8c%e8%a1%8c%e5%8b%95%e3%81%99","status":"publish","type":"sw_resource","link":"https:\/\/swimlane.com\/ja\/blog\/ai-in-cybersecurity-2025-year-of-put-up-or-shut-up\/","title":{"rendered":"\u30b5\u30a4\u30d0\u30fc\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306b\u304a\u3051\u308bAI\uff1a2025\u5e74\u306f\u300c\u6211\u6162\u3059\u308b\u304b\u3001\u9ed9\u308b\u304b\u300d\u306e\u5e74\u201c"},"content":{"rendered":"\n\n\n<section class=\"bs-section bs-section-f49668dca89a07af4c4bed27713f079b6839f643 bs-section---default bs-section--blog-inner-banner  \"><style>.bs-section.bs-section-f49668dca89a07af4c4bed27713f079b6839f643{ background-color: #000743;} <\/style><div class=\"container\">\n<div class=\"bs-row row  flex-md-row-reverse bs-row---default\">\n<div class=\" bs-column col-sm-12 col-md-12 col-lg-6   bs-column-3c02e72bbbdd27fbc2206a57dc520373f8b450b2 bs-column---default bs-column--right d-flex flex-column justify-content-end    \">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"609\" src=\"https:\/\/swimlane.com\/wp-content\/uploads\/Masthead-10-1024x609.png\" alt=\"2025: The &quot;Put Up or Shut Up&quot; Year for AI in Cybersecurity\n\" class=\"wp-image-43767\" srcset=\"https:\/\/swimlane.com\/wp-content\/uploads\/Masthead-10-1024x609.png 1024w, https:\/\/swimlane.com\/wp-content\/uploads\/Masthead-10-300x178.png 300w, https:\/\/swimlane.com\/wp-content\/uploads\/Masthead-10-768x457.png 768w, https:\/\/swimlane.com\/wp-content\/uploads\/Masthead-10.png 1120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\" bs-column col-sm-12  col-md-12 col-lg-6   bs-column-6a13826d98ae006805bf00373c567a95c3c65a9a bs-column---default d-flex flex-column    \"><div class=\"wp-block-post-date\"><time datetime=\"2025-01-03T08:00:00-07:00\">1\u6708 3, 2025<\/time><\/div>\n\n<h1 class=\"wp-block-post-title has-text-color has-white-color\">AI in Cybersecurity: 2025 is the year of \u201cPut Up or Shut Up\u201d<\/h1>\n\n\n<div class=\"bs-div bs-div-1c02a909fcd723a1ec953772586290c0df1291b1 bs-div---default\"><div class=\"bs-div__inner d-flex flex-wrap align-items-center    \">\n<a class=\"bs-post__author has-text-align-center\" href=\"https:\/\/swimlane.com\/ja\/author\/Katie_Bykowski\/\">\n\t<div class=\"profile-desc\">\n\t\t<figure>\n\t\t\t<img decoding=\"async\" src=\"https:\/\/swimlane.com\/wp-content\/uploads\/author_Katie_Bykowski.jpg\" alt=\"user-avatar\">\n\t\t<\/figure>\n\t\t<span class=\"prefix\"><\/span>\n\t\t<span class=\"name\">\n\t\t\tKatie Bykowski\t\t<\/span>\n\t<\/div>\n<\/a>\n\n\n\n<div class=\"reading-time\">\n    <span class=\"reading-time__time\">4 <\/span> Minute Read\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div 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0 2.072.15 2.608.298v3.325c-.283-.03-.775-.045-1.386-.045-1.967 0-2.728.745-2.728 2.683V16h3.92l-.673 3.667h-3.247v8.245C23.395 27.195 28 22.135 28 16Z\"><\/path><\/svg><\/span><\/a><a aria-label=\"Linkedin\" class=\"heateor_sss_button_linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fswimlane.com%2Fja%2Fblog%2Fai-in-cybersecurity-2025-year-of-put-up-or-shut-up%2F\" title=\"Linkedin\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg heateor_sss_s__default heateor_sss_s_linkedin\" style=\"background-color:#0077b5;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"0 0 32 32\"><path d=\"M6.227 12.61h4.19v13.48h-4.19V12.61zm2.095-6.7a2.43 2.43 0 0 1 0 4.86c-1.344 0-2.428-1.09-2.428-2.43s1.084-2.43 2.428-2.43m4.72 6.7h4.02v1.84h.058c.56-1.058 1.927-2.176 3.965-2.176 4.238 0 5.02 2.792 5.02 6.42v7.395h-4.183v-6.56c0-1.564-.03-3.574-2.178-3.574-2.18 0-2.514 1.7-2.514 3.46v6.668h-4.187V12.61z\" fill=\"#fff\"><\/path><\/svg><\/span><\/a><\/div><div class=\"heateorSssClear\"><\/div><\/div>\n<\/div>\n\n\n\n<div class=\" bs-column col-sm-12  col-lg-8 col-md-11   bs-column-5fcbee853797bef68c609dd2715f511e3ead78a3 bs-column---default bs-column--contents     \">\n<p>Remember when flying cars, electric vehicles, and the Will Smith starring <em>I, Robot<\/em> film with walking, talking robots taking over the world felt like distant sci-fi? Fast forward to today: Taylor Swift\u2019s <em>Eras World Tour<\/em> is wrapping up, and the era of artificial intelligence (AI) agents is upon us. Elon Musk, CEO of Tesla, is developing Optimus, also known as the Tesla Bot\u2014a humanoid robot designed to teach, babysit, clean, and take over manual repetitive tasks (powered by the same AI and autopilot technologies Tesla vehicles use). And right when we thought robots were far-reaching, here I am thinking of the opening scene to every AI robot movie before something goes wrong.&nbsp;<\/p>\n\n\n\n<p>While the AI era has been brewing for years now, it\u2019s beginning to seem like we&#8217;re a lot closer to a world of flying cars and AI robots running our errands. However, it\u2019s all butterflies and rainbows until your AI-powered robot vacuuming your living room explodes into pieces\u2014or worse, the AI-powered cybersecurity investment your organization made in 2024 fails to deliver real results or <a href=\"https:\/\/swimlane.com\/blog\/security-automation-roi\/\">return on investment (ROI)<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The \u201cPut Up or Shut Up\u201d Era for AI<\/h2>\n\n\n\n<p>For too long, AI has ridden a wave of lofty promises, fueled by flashy marketing and eye-popping funding rounds. But the honeymoon phase is over. Organizations are no longer dazzled by potential\u2014they&#8217;re demanding results.&nbsp;<\/p>\n\n\n\n<p>So like it or not, AI is heading into a pivotal moment in 2025, a &#8220;put up or shut up&#8221; year where reality will crash headfirst into overhyped promises. And the stakes couldn\u2019t be higher. This is the year AI must deliver tangible ROI, prove its value in real-world applications, and justify its place as a transformative force in cybersecurity\u2014or risk being dismissed as just another overhyped tech trend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI&#8217;s Reckoning: Lessons from the Dot-Com Era<\/h3>\n\n\n\n<p>The parallels between the current AI boom and the dot-com bubble are striking. In both eras, grand visions fueled massive investments. Yet, many AI solutions today remain more sizzle than steak\u2014lacking real-world application and measurable results. Disillusionment is brewing, and the market will soon demand a clear distinction between innovation and overpromise.<\/p>\n\n\n\n<p>However, 2025 will see this reckoning. Only companies that can substantiate their claims with practical use cases, measurable efficiencies, and proven ROI will survive. The rest? They\u2019ll fade into obscurity, serving as cautionary tales about the perils of hype without delivery.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dear AI, It\u2019s Time to Cut the Fluff and Deliver Real Value\u2026 Sincerely, Everyone&nbsp;<\/h3>\n\n\n\n<p>For cybersecurity, the stakes couldn\u2019t be higher. Organizations are grappling with unprecedented threats, rising costs, and operational burnout. However, AI has the potential to be a game-changer\u2014but only if it can directly address these challenges.<\/p>\n\n\n\n<p>The AI companies that will thrive in 2025 are those that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prove Operational Impact<\/strong>: AI must streamline workflows, reduce <a href=\"https:\/\/swimlane.com\/blog\/incident-response\/\">incident response<\/a> times, and free up talent for more strategic tasks.<\/li>\n\n\n\n<li><strong>Demonstrate ROI<\/strong>: Investments in AI should directly translate to measurable outcomes like reduced breach costs or improved detection rates.<\/li>\n\n\n\n<li><strong>Focus on Practicality Over Gimmicks<\/strong>: Real-world use cases, not abstract promises, will define success.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Separating AI Trendsetters from AI Trend Chasers<\/h3>\n\n\n\n<p>The AI hype cycle is about to run its course. In 2025, we\u2019ll see a clear divide between companies driving genuine innovation and those chasing buzzwords. The winners will be the ones who prioritize substance, delivering technologies that solve real problems and create sustainable value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is AI more sizzle than steak?!&nbsp;<\/h2>\n\n\n\n<p>According to our latest Swimlane report, <a href=\"https:\/\/swimlane.com\/resources\/reports\/ai-cybersecurity-research\/\">Is AI Living Up to Its Cybersecurity Promises<\/a>, 76% of cybersecurity professionals say the AI landscape is overwhelmed by constant overpromotion and AI hype. While <strong>55%<\/strong> feel fatigued by constant media buzz, with many frustrated by the misuse of the &#8220;AI-powered&#8221; label on tools with little to none AI functionality.&nbsp;<\/p>\n\n\n\n<p>Even though AI may be peanut-buttered across every industry, a select few companies are serving the steak with real-world use cases, proven results, and customers benefiting from AI in meaningful ways. These are the companies that are truly delivering on AI\u2019s promise.<\/p>\n\n\n\n<p>Despite the noisy hype, AI\u2019s role in cybersecurity is crucial. It enhances threat detection, automates tasks to reduce <a href=\"https:\/\/swimlane.com\/blog\/analyst-burnout-signs\/\">SOC analyst burnout<\/a>, and scales security operations to meet evolving threats. As threat actors leverage AI, organizations must &#8220;fight AI with AI,&#8221; using AI and machine learning to boost <a href=\"https:\/\/swimlane.com\/blog\/real-challenges-facing-secops\/\">SecOps team<\/a> efficiency, prevent attacks, and tackle more strategic tasks.<\/p>\n\n\n\n<p><strong>Tip: <\/strong>To help cut through the noise, organizations should do thorough research and prepare the right questions to ask <a href=\"https:\/\/swimlane.com\/blog\/8-questions-ai-vendors\/\">AI security vendors<\/a>. This approach will help identify organizations offering real AI use cases, quantify ROI, and make informed decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Real AI Results with Hero AI<\/h2>\n\n\n\n<p>At Swimlane, we\u2019ve always believed in AI\u2019s potential to be combined with automation to revolutionize <a href=\"https:\/\/swimlane.com\/solutions\/assess-secops-efficacy\/\">SecOps<\/a>. But we also know that potential is never good enough. <a href=\"https:\/\/swimlane.com\/swimlane-turbine\/\">Swimlane Turbine<\/a>, the AI automation platform, combines generative AI, low-code capabilities, and enterprise-scale automation to tackle the most challenging problems across SecOps, vulnerability management, compliance and beyond..&nbsp;<\/p>\n\n\n\n<p>With Swimlane <a href=\"https:\/\/swimlane.com\/platform\/ai\/\">Hero AI<\/a>, a collection of AI innovations available in Turbine, organizations can utilize key features like a private large language model (LLM), AI case summarization, recommended actions, augmented reporting, crafted AI prompts, and schema interface to improve their SecOps effectiveness by 20%.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In a recent interview, Director of Information and Cybersecurity Operations at a MSSP highlighted the impact of using Turbine\u2019s Hero AI, <strong><em>\u201cThe excitement for my engineers is that AI makes them more powerful analysts and engineers. And for me, all I see is productivity going up and us becoming more deadly in terms of what we can provide to our clients and protecting our company.\u201d&nbsp; <\/em><\/strong>Their SOC team, consisting of just seven engineers, has completed over 5,000 cases\u2014a milestone they never reached with their previous <a href=\"https:\/\/swimlane.com\/blog\/what-is-soar\/\">SOAR<\/a> platform. Their team estimates that without Swimlane\u2019s AI automation, they would need an additional 20 analysts to keep up with the workload.&nbsp;<\/p>\n\n\n\n<p>So there you have it\u2026 The time for talking is over. In 2025, the AI industry must deliver or risk being written off as another overhyped trend. For technology providers, this means stepping up with transparent results and real impact. For organizations, it\u2019s about demanding accountability and focusing on solutions that drive meaningful change.<\/p>\n\n\n\n<p>Let\u2019s make 2025 the year AI earns its seat at the table.<\/p>\n\n\n\n<div class=\"bs-div bs-div-91103da672f431009115c2b4dd3e89284290a37b bs-div---default\"><div class=\"bs-div__inner     \">\n<div class=\"bs-div bs-div-106d42f275c374b762373d4d6138e19bbc6534e3 bs-div---default bs-div--blog-inner-download-guide\"><style>.bs-div.bs-div-106d42f275c374b762373d4d6138e19bbc6534e3 {background-image: url(https:\/\/swimlane.com\/wp-content\/uploads\/2022\/10\/download-report.png); background-position: center center;\n    background-size: cover;} <\/style><div class=\"bs-div__inner d-flex flex-wrap justify-content-center  flex-md-row-reverse align-items-md-center justify-content-md-between flex-md-nowrap  \"><div class='media-elements bs-media-element---default enable'>    <div class='bs-common-image'>\n                            <figure class='figure justify-content-start d-flex'>\n                            <picture>\n                            \n                            <img src='https:\/\/swimlane.com\/wp-content\/uploads\/AI-Agents-BT-Webinar.png' class='img-fluid'   alt='roi report swimlane security automation' title=''  \/>\n                            <\/picture>\n                                \n                            <\/figure>\n                        <\/div><\/div>\n\n\n<div class=\"bs-div bs-div-6579231807f77384e51d7afce73810a09bb43077 bs-div---default\"><div class=\"bs-div__inner     \">\n<h3 class=\"wp-block-heading\" id=\"h-demystifying-ai-agents-fiction-fantasy-or-future-of-secops\">Demystifying AI Agents: Fiction, Fantasy, or Future of SecOps?<\/h3>\n\n\n\n<p>Are you looking for ways to enhance your security operations efficiency and effectiveness with AI this year? If so, you\u2019ve probably heard about AI agents. Still, you may wonder if this technology is fiction or fantasy, if AI agents can be trusted, and how agentic AI differs from generative AI.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you\u2019re curious about these questions, this webinar is for you. We\u2019ll explore real-world examples of how generative and agentic AI can help you work smarter, streamlining workflows, enhancing proactive threat detection, and automating key tasks.<\/p>\n\n\n\n<span class=\"bs-pro-button bs-pro-button---default bs-pro-button--primary-with-arrow-small bs-pro-button-p-btn-84d03f82f9e6bf4f86efb2c2554e8e325bba18b9\"><style>.bs-pro-button-p-btn-84d03f82f9e6bf4f86efb2c2554e8e325bba18b9 .bs-pro-button__container {background-color: #abb8c3; color: #000000;}<\/style><a href=\"https:\/\/www.brighttalk.com\/webcast\/17794\/633467?utm_source=Swimlane&amp;utm_medium=brighttalk&amp;utm_campaign=633467\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"bs-pro-button__container\">Register Now<\/a><\/span>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\" bs-column col-sm-12  col-md-12 col-lg-3   bs-column-4ffac197d945e44dadadc9d8f52ba4737135ba21 bs-column---default     \">\n<div class=\"bs-div 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