Katie Bykowski

Director of Product Marketing

Katie Bykowski drives market perception and accelerates growth through compelling product and customer-centric narratives. With over a decade of experience, she has a proven track record of elevating brands, establishing new market categories, and fueling growth, complemented by an MBA with a focus on strategic growth from the University of St. Thomas, Minnesota. As Vice President of Product Marketing at Swimlane, Katie leads a team overseeing analyst relations, competitive intelligence, public relations, content, partner, advocacy, and product marketing. She is instrumental in spearheading product launches, developing content strategies for demand generation, and collaborating cross-functionally on market research and launch initiatives. Her contributions at Swimlane include the successful launches of Swimlane Turbine, Vulnerability Response Management, and Compliance Audit Readiness, earning her recognition as the 2024 sales MVP and a 2023 Anchor Award winner. Prior to Swimlane, Katie gained valuable experience at a content marketing agency, serving key clients such as IBM and NetApp, before transitioning to an in-house role at Code42. During her tenure at Code42, she managed CISO advisory boards, user groups, market research, and portfolio and product strategy. Notably, she played a pivotal role in the company's category creation strategy, leading to the recognition of the Insider Risk Management category on Gartner Peer Insights.