Privacy Policy

July 2022

This privacy policy has been compiled to better serve those who are concerned with how their ‘personally identifiable information’ (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, company name or other details to help you with your experience

When do we collect information?

We collect information from you when you place an order, subscribe to a newsletter, respond to a survey, fill out a form registering for a demonstration or webinar or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To improve our website in order to better serve you.
  • To allow us to better service you in responding to your customer service requests.
  • To administer a contest, promotion, survey or other site feature.
  • To quickly process your transactions.
  • To send periodic emails regarding your order or other products and services.

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

  • Understand and save user’s preferences for future visits.
  • Keep track of advertisements.
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.

If you disable cookies off, some features will be disabled It will turn off some of the features that make your site experience more efficient and some of our services will not function properly.

However, you can still place orders customized marketing and onsite customer interaction over the telephone by contacting customer service.

Please refer to Swimlane’s Cookie Policy, here for more information.

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adw…

We have not enabled Google AdSense on our site but we may do so in the future.

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. – See more at: http://consumercal.org/califor…

Users can visit our site anonymously. Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website. Our Privacy Policy link includes the word ‘Privacy’, and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes:

  • On our privacy policy page

Users are able to change their personal information:

  • By calling us

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

It’s also important to note that we allow third party behavioral tracking.

When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under 13.

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify the users via email

  • Other

Within 10 business days of identifying the breach and gathering full scope of breach details

We will notify the users via in site notification

  • Other

Within 10 business days of identifying the breach and gathering full scope of breach details

We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions.
  • Process orders and to send information and updates pertaining to orders
  • We may also send you additional information related to your product and/or service.
  • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred

To be accordance with CANSPAM we agree to the following:

  • NOT use false, or misleading subjects or email addresses
  • Identify the message as an advertisement in some reasonable way
  • Include the physical address of our business or site headquarters
  • Monitor third party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly
  • Allow users to unsubscribe by using the link at the bottom of each email

If at any time you would like to unsubscribe from receiving future emails, you can

  • Follow the instructions at the bottom of each email.

This Privacy Policy describes how Swimlane Inc. and its subsidiaries and affiliates (collectively “Swimlane” “our,” “we” or “us”) collects, uses, discloses, stores and otherwise processes information when you use our public websites.

By providing your Personal Data (defined below) to Swimlane, you agree that you are authorized to provide that information and are accepting this Privacy Policy and any supplementary privacy statement that may be relevant to you. If you do not agree to our practices, please do not register, subscribe, create an account, or otherwise interact with our websites.

Swimlane may review and update this Privacy Policy periodically without any prior notice. Swimlane will post a notice to its main website at www.Swimlane.com to inform you of any changes to our Privacy Policy and indicate when it was most recently updated. Your continued use of our websites after changes have been posted to this Privacy Policy will constitute your acceptance of such changes. In the case of material changes that may adversely affect you, Swimlane may notify you directly of changes to this Privacy Policy.

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, company name or other details to help you with your experience

Website

Swimlane collects Personal Data about you when you submit information through our websites. Examples include requests for product information; registering for Swimlane whitepapers, reports, newsletters or webcasts; or entering promotions.

Log Files

Log files record website activity on our services and enable us to gather statistics about our users’ browsing habits. These entries help Swimlane determine how many and how often users have accessed or used our services, which pages they’ve visited, and other similar data.

Cookies and Similar Technologies

We may collect information about your use of the websites through cookies and similar technologies. A “cookie” is text that we store through your computer’s web browser so that we can keep track of your interests and/or preferences and recognize you as a return visitor to the websites. Please refer to Swimlane’s Cookie Policy, here for more information.

Clear GIFs

Clear GIFs, sometimes called “web bugs” or “web beacons,” are small electronic images that are placed on a web page or in an email message. We use clear GIFs to monitor user behavior, deliver cookies, collect information, count visits, understand usage and campaign effectiveness, and to tell if a recipient has opened and acted upon an email.

Social Media

Our websites may contain social media features. These features may collect your IP address, the pages visited on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the organization providing it.

Our websites, products or services may link to third party web websites, and Swimlane is not responsible for any Personal Data collected by these third-party websites. Information collected is governed through the third party’s website’s privacy policy. Any interactions you have with these web websites, or any services or applications they offer, are beyond the control of Swimlane. When you post information to or through such services, those websites’ privacy policies and cookie usage policies apply directly. We urge you to read the privacy and security policies of any third-party websites before providing any Personal Data while accessing those websites.

Public Forums, Blogs

Swimlane websites may feature bulletin boards, blogs or forums (collectively, “Forums”). Any Personal Data that you choose to submit via such a Forum may be read, collected, or used by others who visit these forums, and may be used to send you unsolicited messages.

Purposes for Collecting Your Information

We will only process your Personal Data in accordance with applicable data protection and privacy laws. We need certain Personal Data in order to provide you with access to the website. If you registered with us, you will have been asked to check a box indicating your agreement to provide this data in order to access our services or view our content. This consent provides us with the legal basis we require under applicable law to process your data. You maintain the right to withdraw such consent at any time. If you do not agree to our use of your Personal Data in line with this policy, please do not use our website. When fulfilling our contractual obligations to our customers (i.e., the data controllers), we have a legitimate interest in processing certain Personal Data for such contractual purposes.

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, company name or other details to help you with your experience

Website

Swimlane collects Personal Data about you when you submit information through our websites. Examples include requests for product information; registering for Swimlane whitepapers, reports, newsletters or webcasts; or entering promotions.

Email communication

We use pixel tags and cookies in our marketing emails so that we can track your interaction with those messages, such as when you open the email or click a URL link that’s embedded within them. When recipients click on one of those URLs, they pass through a separate web server before arriving at the destination page on a Swimlane website. We use tools like pixel tags and cookies so that we can determine interest in particular topics and measure and improve the effectiveness of our communications.

Log Files

Log files record website activity on our services and enable us to gather statistics about our users’ browsing habits. These entries help Swimlane determine how many and how often users have accessed or used our services, which pages they’ve visited, and other similar data.

Cookies and Similar Technologies

We may collect information about your use of the websites through cookies and similar technologies. A “cookie” is text that we store through your computer’s web browser so that we can keep track of your interests and/or preferences and recognize you as a return visitor to the websites. Please refer to Swimlane’s Cookie Policy, here for more information.

Clear GIFs

Clear GIFs, sometimes called “web bugs” or “web beacons,” are small electronic images that are placed on a web page or in an email message. We use clear GIFs to monitor user behavior, deliver cookies, collect information, count visits, understand usage and campaign effectiveness, and to tell if a recipient has opened and acted upon an email.

Social Media

Our websites may contain social media features. These features may collect your IP address, the pages visited on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the organization providing it.

Our websites, products or services may link to third party web websites, and Swimlane is not responsible for any Personal Data collected by these third-party websites. Information collected is governed through the third party’s website’s privacy policy. Any interactions you have with these web websites, or any services or applications they offer, are beyond the control of Swimlane. When you post information to or through such services, those websites’ privacy policies and cookie usage policies apply directly. We urge you to read the privacy and security policies of any third-party websites before providing any Personal Data while accessing those websites.

Public Forums, Blogs

Swimlane websites may feature bulletin boards, blogs or forums (collectively, “Forums”). Any Personal Data that you choose to submit via such a Forum may be read, collected, or used by others who visit these forums, and may be used to send you unsolicited messages.

Purposes for Collecting Your Information

We will only process your Personal Data in accordance with applicable data protection and privacy laws. We need certain Personal Data in order to provide you with access to the website. If you registered with us, you will have been asked to check a box indicating your agreement to provide this data in order to access our services or view our content. This consent provides us with the legal basis we require under applicable law to process your data. You maintain the right to withdraw such consent at any time. If you do not agree to our use of your Personal Data in line with this policy, please do not use our website. When fulfilling our contractual obligations to our customers (i.e., the data controllers), we have a legitimate interest in processing certain Personal Data for such contractual purposes.

Use of Information Collected

We may use your information:

  • To provide you with personalized content;
  • To process and respond to inquiries;
  • For the purposes for which you provided the information;
  • To improve the content and navigability of our website; and
  • To alert you about new features, special events and important announcements

We may use Non-Personal Data for any reason and may share such information freely with third parties.

Swimlane gives you choices about the ways we collect, use, and share your Personal Data. You can choose what contact will be stored in your account and preferences. However, if you choose not to provide certain details, some of your experiences with us may be affected.

We do not use your Personal Data for the purposes of automated decision-making. However, we may do so in order to fulfill obligations imposed by law, in which case we will inform you of any such processing and provide you with an opportunity to object.

If you would like to know what Personal Data, we hold about you, you may submit a request to us by using [email protected]. We will supply Personal Data about you that we hold in our own files within the reasonable timeframes stipulated by law. Please note that some requests may be subject to a reasonable fee.

Swimlane will not rent or sell your Personal Data to others but may disclose Personal Data with contracted third-party vendors and service providers (including cloud service providers) that work with Swimlane and are contractually bound by confidentiality obligations. We will only share Personal Data with these vendors and service providers to help us provide a product or service.

Swimlane may also share customer information within our family of companies for a variety of purposes, for example to provide you with the latest information about our products and services and offer you our latest promotions. Swimlane primarily stores data about its customers and users in the United States. Customer information, including Personal Data that we collect from you, may be transferred to, stored at and processed by us and our affiliates and other third parties outside the country in which you reside.

If Swimlane sells any part of its operations, Swimlane may transfer Personal Data in connection with the sale. If a sale does occur, Swimlane will attempt to notify you of the disclosure of your Personal Data.

We reserve the right to disclose information by law, litigation, or as a matter of national security to comply with valid legal process including subpoenas, court orders or search warrants, and as otherwise required by applicable law. We may also need to disclose Personal Data in the event of an emergency that threatens an individual’s life, health, or security.

Opt-out. You may contact us anytime to opt-out of: (i) direct marketing communications; (ii) automated decision-making and/or profiling; (iii) our collection of sensitive Personal Data; (iv) any new processing of your Personal Data that we may carry out beyond the original purpose; or (v) the transfer of your Personal Data outside the EEA. Please note that your use of the websites may be impacted upon opt-out.

Access. You may access the data we hold about you at any time by contacting us directly.

Amend. You can also contact us to update or correct any inaccuracies in your Personal Data.

Move. Your data is portable – i.e. you to have the flexibility to move your data to other service providers as you wish.

Delete. You can request that we erase your Personal Data.

Security of all information is of the utmost importance for Swimlane. Swimlane uses reasonable administrative, technical and physical safeguards to protect the security of your Personal Data from unauthorized disclosure. We also try to ensure that only necessary people and third parties have access to Personal Data. Nevertheless, such security measures cannot prevent all loss, misuse or alteration of Personal Data and we are not responsible for any damages or liabilities relating to any such incidents to the fullest extent permitted by law. Where required under law, we will notify you of any such loss, misuse or alteration of Personal Data that may affect you so that you can take the appropriate actions for the due protection of your rights. Swimlane also reviews its security procedures periodically to consider appropriate new technology and updated methods.

We require that our third-party service providers and channel partners agree to keep all confidential information we share with them and to use the information only to perform their obligations in the agreements we have in place with them. While we provide these third parties with no more information than is necessary to perform the function for which we engaged them, any information that you provide to these third parties independently is subject to their respective privacy policies and practices.

Swimlane retains your information for business purposes, for as long as your account is active, and/or as long as is reasonably necessary to provide you with our products and services. Swimlane will also retain your information as reasonably necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We may also retain cached or archived copies of your information for a reasonable period of time.

Any Personal Data collected about EU (and UK and/or Switzerland) visitors via our websites is processed in the United States by Swimlane or by a third party acting on our behalf. When you provide Personal Data to Swimlane, you consent to the processing of your information in the United States. Our websites are hosted in the United States.

If you are a California Resident, the California Consumer Privacy Act of 2018 (“CCPA”) may give you certain rights relating to your personal information. Please visit the California Attorney General’s privacy laws page located here for more information.

At points throughout our website, you may be able to provide your contact information. If you provide your contact information, we will maintain that information until you request that we delete it. If you want us to delete your contact information, please email us from the email address you provided originally. Swimlane will not discriminate against you for exercising your privacy rights.

Swimlane does not sell any Personal Information (as defined in the CCPA) to third parties, and has not done so in the previous 12 months.

Questions?

If you have any questions, concerns, or suggestions regarding this Privacy Policy, or would like to reach our data protection officer, please contact us by email at [email protected]